Benefit's, They're Real! mascara recieved a lot of attention from beauty gurus everywhere. Of course, I had to try it. I will not lie, I had great expectations for this product. For a mascara, it was rather expensive.. However, it did offer long, thick lashes.. So, of course I was intrigued. When I applied the product, however, I didn't get the "wow factor" that I was expecting.. I feel that there are many drug store equivalents that do the same job, if not a better job at making my lashes appear thicker and longer. My experience with They're Real! was not horrible, I just didn't feel like it lived up to its promises.